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SINGERHAUS ILLUMINATA

SINGERHAUS / MUNICH

 

In December 2024, WE ARE VIDEO transformed the historic Singerhaus in Munich, the former C&A building, into a spectacular work of Christmas art for the ACCUMULATA Group GmbH – the ‘Singerhaus Illuminata’.

Each window was illuminated in such a way that the impression of dancing lights was created. Colourfully changing lighting moods and Christmas motifs such as four candles or a Christmas tree created a magical atmosphere. The installation attracted numerous visitors and became the highlight of the Munich Christmas market.

The ‘Singerhaus Illuminata’ was on display from the 2nd Advent, 8 December 2024, until Epiphany, 6 January 2025.

Astera Titan Tubes were used for the project – high-performance LED tubes known for their first-class light quality and flexibility. With their colour rendering index (CRI) of ≥96 and the option of wireless control, they ensured precise and energy-efficient lighting scenarios.

Together with long-standing partner Magic Medientechnik, this dynamic installation was realised, making the Singerhaus shine in festive splendour.

In 2023, WE ARE VIDEO already made the area of ‘Die Macherei’ in Munich Berg am Laim shine for ACCUMULATA. The interactive Christmas projection ‘DECK THE WALLS’ had visitors flick digital presents onto the facades and transformed the neighbourhood into a festive winter quarter full of creative light shows.

With projects like these, WE ARE VIDEO sets new standards in light art and brings urban spaces to life with innovative productions.