Lichtwoche 2019 Munich

Gaertnerplatztheater / Munich

Projection Mapping and immersive light art installation at the Staatstheater am Gärtnerplatz for LICHTWOCHE Munich 2019

As part of LICHTWOCHE München 2019, Munich’s annual festival celebrating light, lighting design and media art, WE ARE VIDEO transformed the historic façade of the Staatstheater am Gärtnerplatz into a spectacular canvas for projection mapping, light art and digital storytelling. Under the concept title “InsideOut”, the installation revealed the hidden world of the theatre by merging architecture, creativity and technology into an immersive visual experience.

“InsideOut” – Revealing the Theatre’s Hidden World

The concept behind “InsideOut” was to make the invisible visible. Rather than simply illuminating the theatre building, the projection transformed its historic façade into a living narrative. Dynamic visuals, evolving colours and animated compositions created the illusion that the theatre was opening itself to the public, allowing visitors to experience the artistic world usually hidden behind the curtain.

By using the building’s architecture as an integral part of the visual storytelling, each sequence interacted seamlessly with the façade. The result was an ever-changing work of digital art that blended projection mapping with architectural space and theatrical imagination.

Projection Mapping Meets Public Space

Every evening from 6:00 pm to 10:00 pm, visitors gathered at Munich’s vibrant Gärtnerplatz to experience the continuously evolving façade projection. As part of the official LICHTWOCHE München 2019 programme, the installation demonstrated how projection mapping, media art, creative technology and architectural storytelling can transform historic buildings into immersive cultural experiences.

“InsideOut” reflects WE ARE VIDEO’s creative philosophy: combining light, architecture and innovative technology to create emotional, interactive and memorable experiences that inspire audiences and bring public spaces to life.

Client: Staatstheater am Gärtnerplatz
Agency: LICHTWOCHE München by Pflaum Verlag

Photos: Sara Kurig