Interactive generative video installation for events, brands & spaces

OPTICAL FLOW is an interactive generative video installation, developed by WE ARE VIDEO.
As a modular framework, it combines art, technology and interaction to create immersive experiences for events, brands and spatial environments.

The installation generates dynamic visual worlds that evolve in real time through movement. Every gesture influences the system — turning visitors into active participants and co-creators of the experience.

At its core is a custom-built, AI-driven visual engine working with forms, colors and organic structures. The result is a continuously evolving particle-based environment inspired by natural motion — fluid, meditative and visually striking.

One system — endless possibilities

OPTICAL FLOW is not a single artwork, but a flexible visual system that can be adapted to different contexts, brands and spaces.

Examples from the OPTICAL FLOW universe include:

• AURUM – flowing golden particle worlds with a luxurious aesthetic
• VITRUM – transparent, glass-like visuals as a calm, meditative video artwork (non-interactive)
• FLORESCENT / REFUGIA / SNJÓENGILL – organic, nature-inspired visual environments
• Custom brand editions – created for clients such as Flower Power Festival Munich, Dr. Jart+, Filmfest Munich or Bitvavo 

Each version is built on the same technological core — but visually and conceptually reinterpreted for every project.

What makes OPTICAL FLOW unique

• Real-time interaction
  Visitors intuitively control the visuals through body movement
• AI-generated aesthetics
  Organic forms and structures create unique, evolving visual worlds
• Scalable system
  From single screens to large-scale LED installations
• Branding & customization
  Colors, content and visual elements can be adapted to any brand
• Instant accessibility
  No explanation needed — intuitive and engaging for all audiences

Use cases for OPTICAL FLOW

The installation adapts to a wide range of environments and applications:

• Events & festivals
• Brand activations & product launches
• Trade fairs & exhibitions
• Museums & cultural spaces
• Corporate environments & interior installations
• Healthcare and public spaces

Spatial impact

Depending on the setup, this Creation can serve different roles:

• as an interactive crowd magnet
• as a calm, meditative visual environment
• as a striking visual centerpiece for brand experiences
• as a social installation that brings people together

Flexibility & implementation

• Camera-based interaction (body movement)
• Multiple users simultaneously
• From approx. 8 sqm upwards
• Works on LED walls, projections or screens
• Indoor and outdoor setups possible
• Modular and scalable for different formats

Why OPTICAL FLOW?

Our Creation combines artistic depth with clear value for brands and events.

It attracts attention, increases dwell time and creates interactive experiences that actively engage visitors and leave a lasting impression.

Ready for your own version of OPTICAL FLOW?
We tailor the installation to your event, brand or space.

–> Request project