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Transatlantic Innovation Week 2023

Eisbach wAVE / MUNICH


As part of the Transatlantic Innovation Week 2023, hosted by the U.S. Consulate General Munich, the installation WAVE // LIGHT by WE ARE VIDEO will be presented at Munich’s surfer hotspot, the Eisbach.

Already last year, for TIW 2022, the artists were able to prove their creativity with a mapping onto the Prinz-Carl-Palais and a green laser across the Prinzregentenstraße.

Munich’s standing river waves, like the Eisbach at the English Garden, are world famous and have been the hotspot for surfers from all over the world for decades. The history of surfing in Munich is long and began already around 1971 with the Bavarian surfer Arthur Pauli.

The so-called riversurfing began to gain popularity over the years and made Munich the hub of the riversurfing world in 1975 with the first Riversurfing Championships. Munich’s Eisbach wave became the model for all upcoming standing surf waves worldwide.

With TIW 2023, real surfing professionals and creative minds will now meet here for one week from 21.04.2023 – 01.05.2023.

WE ARE VIDEO will effectively stage the Munich hotspot with spectacular light effects (beams) and thus create a unique experience and breathtaking photo motifs for the visitors. Especially since local surfers prefer to ride the popular Eisbach wave in the evening hours, this will be a very special pleasure for them.

The intention of the artists was to represent the flow of information, progress and innovation, which is important for the transatlantic partnership, and to give it a symbolic value, and what could be more appropriate than Munich’s Eisbachwelle.


This years Transatlantic Innovation Week stands under the claim: creativity unbound.

#TIW2023 focuses on unleashing the imagination and power of future generations to bring a fresh perspective, take the risks, and come up with the creative ideas necessary to tackle the world’s most pressing challenges.

Investing in and supporting young innovators is critical to driving progress and ensuring a better, more sustainable future for us all.

For the light installation WAVE // LIGHT, a modern AI tracking system enables the surfers themselves to control the light scenes (triggers) as they surf the wave.

The project is supported by the US Consulate, the Bavarian State Government and the City of Munich.

The light installation starts on Friday, 21.04.2023 and runs until Monday, 01.05.2023 – daily from 8:00 p.m. to 10:30 p.m.